Institute of Limitless Potential | Success Case | Energy Branding & Business Mentoring

Institute of Limitless Potential

( about the project Institute of Limitless Potential )

This is a research center focused on unlocking people’s potential so they can live their uniqueness. By combining energetic and psychotherapeutic approaches, the center strives to reveal a person’s versatility, their ability to feel and choose from their true self.

When developing the energy branding, our main task was to unpack and visually recreate the core of the project through a deep connection to its mission and the strength of its founder.

The project already existed on the market, but as a result of our interaction, it was rebuilt for expansion, including changing its name.

это психологический центр парной и индивидуальной терапии в Нью Йорке.
С 2012 года мы помогаем людям обрести внутреннюю опору и крепкие отношения, специализируясь на Эмоционально Фокусированной
Терапии и других эффективных методах.

( goal )

( about the project )

Institute
of Limitless Potential

At the core is the idea of unity, which connects divided concepts and continually explores the diversity of human potential.

( PROCESS )

The embodiment of this idea is anchored in the use of diametrically opposed colors, in a multi-component sign and main concept. We show how radically different concepts are actually united in nature.

After working on the foundations of the personal brand of the Institute’s founder, Daria Dobrovolskaya, we were inspired by the power of light and used the metaphor of a flashlight (ray). It illuminates the path in the dark, reveals what is hidden, and accompanies the process of transformation, highlighting the possibilities of expansion.

What work has been carried out:

Energy mentoring with a focus on creating the core of the brand, activating the mission, and expanding through the integration of experience

Renaming, rebranding, creation of a corporate identity: logo, visual identity, brand guideline

Creation of design layouts for use in digital and printed products

( RESULT )

Through its updated energetic architecture, the space of the Institute opens up the opportunity for people to get in touch with the depth of their nature and tune in to the world around them.

At the multidimensional level, the Institute’s energy branding activates the process of manifestation of the limitless potential of a person, which goes through the stages of self-exploration, multidimensional development, and realization of spirit in matter.

Having qualitatively strengthened the volume of the brand, we have arrived at a depth and scale that corresponds to the level of its mission.

At the core is the idea
of unity, which connects divided concepts and continually explores the diversity of human potential.