TOUCHSTONE PSYCHOLOGY

( about the project Touchstone Psychology, New York, USA )

is a psychotherapy practice that offers compassionate, client-centered psychotherapy and counseling services in New York, New Jersey, and Florida (Telehealth).

When developing the visual identity and business architecture of this project, our focus was on the process of integrating the strength and mission of founder Irina Wen (Ph.D., Vice President of the New York Center for Emotionally Focused Therapy).

The project already existed on the market and the main goal of the rebranding was to strengthen its identity and expand its visibility through the manifestation of its true potential.

это психологический центр парной и индивидуальной терапии в Нью Йорке.
С 2012 года мы помогаем людям обрести внутреннюю опору и крепкие отношения, специализируясь на Эмоционально Фокусированной
Терапии и других эффективных методах.

( goal )

( about the project )

New York, USA

is a psychotherapy practice that offers compassionate, client-centered psychotherapy and counseling services in New York, New Jersey, and Florida (Telehealth).

We revealed the deeper meaning of Irina’s project, her energy resource supports, personality archetypes, and main mission, which she shares through her life activities.

( PROCESS )

During our research, we uncovered key aspects of the company's positive impact that were not previously transmitted through its branding and positioning.

Working with symbols and resource elements from Irina, we integrated them into the visual identity. We have also embedded her core mission into the brand's DNA, which we have strengthened through metaphors referring to the dynamism of life, harmonious partnerships, and healing contact with the Earth.

What work has been carried out:

Rebranding:  
creation of the visual identity, logo, guidelines

Design and development of the website

Creating a visual identity for social media

Mapping out the creation of the first online product

Development of a brand strategy, including marketing research, market analysis of the digital psychotherapy sector, and opening of an online direction

Action plan for further implementation of the strategy

( RESULT )

We strengthened the positioning and formed the brand mission, which is based not only on professionalism but also on a multifaceted approach to a person, its needs, and capabilities. We connected science, art therapy, and the socially responsible position into a single core.

On a multidimensional level, Touchstone Psychology’s energy branding activates for a person the process of accepting their life experience, and true nature, launching a healing restoration of the true Self and qualitative changes in their everyday reality.

Through a qualitative
redefinition of the brand,
we came to a depth and scale that corresponds to the level of personality of its founder.

We revealed the deeper meaning of Irina’s project, her energy resource supports, personality archetypes, and main mission, which she shares through her life activities.